This article from Entrepreneur highlights the 8 best free and low-cost SEO tools beneficial for small businesses. These tools can address common issues such as site speed and discoverability by search engines, leading to improved organic rankings and increased website traffic. Among the mentioned tools is the Google Search Console (GSC), which aids in monitoring website traffic, identifying site issues, and tracking ranking keywords. The emphasis is on the need for affordable marketing tools to support small businesses with limited financial resources.
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